IMS Research Launches Quarterly eBook and iPad Shipment and Forecast Service - eBooks Continue Rapid Growth Despite Successful iPad Launch - 01 June 2010
AUSTIN, TEXAS, June 1, 2010 – IMS Research, a leading electronics market research and consulting firm, is pleased to announce the immediate availability of a unique report covering actual results and forecasts for the eBook and iPad markets.Highlights of the first issue include:
The success of the iPad is not slowing down the eBook reader market. Shipments of electrophoretic display (EPD) frontplanes were up over 20% in Q1’10 with even faster growth expected in Q2’10. In addition, eBook shipments are expected to rebound from a seasonally weak Q1’10 and rise by over 30% Q/Q worldwide in Q2’10. Based on supply chain surveys, 2010 eBook shipments are headed to around 15M units.
Amazon continued to dominate the global eBook market with a 48% share in Q1’10. Barnes & Noble rose to #4 with an 8% share with its innovative Nook product.
Prime View International (PVI) widened its share advantage over its competitors in Q1’10 accounting for nearly 90% of the eBook display market. Its financials have also improved remarkably with its gross margins rising from -16% in Q1’09 to 30% in Q1’10, the highest among all TFT LCD suppliers.
6” is the dominant eBook size accounting for 75% of the Q1’10 market.
iPad panel shipments were over 1M units in Q1’10 and should exceed 10M units for the year with iPad shipments exceeding 8M units.
According to IMS Research Senior Vice President Ross Youngwho is authoring this report, “This study tracks the evolution of the eBook and iPad markets. In addition to tracking and forecasting the quarterly shipments, prices and market shares of suppliers of eBooks, iPads and their panels, it analyzes how the competition between the two classes of products are affecting each other. This report relies on surveys of not just the hardware supply chains, but of booksellers as well delving into how the eBook publishing business models are evolving. It also includes financial analysis of the leading booksellers, eBook brands and eBook panel suppliers, identifying how they are changing as these markets evolve and identifying which segments are performing the best. In addition to the incumbent display technologies, it also analyzes the impact new entrants with alternative technologies such as OLEDs for iPads and MEMS, cholesteric LCDs and organic TFT backplanes for eBooks are likely to have. This strategic and tactical report is a must read for everyone in the eBook and tablet markets.”For more information including the table of contents on this new report, please visit www.fpdmarketresearch.com.
Notes for Editors
If you would like an interview with an expert in this area, please contact Stacy Hackenberg, Press Manager, at stacy.hackenberg@imsresearch-usa.com or +1 512 302 1977
About IMS Research
IMS Research is a supplier of market research and consultancy services on a wide range of global electronics markets. The company is supported by headquarters in Wellingborough, UK and offices in Austin, Texas and Shanghai, China. IMS Research regularly publishes detailed research on the Consumer Electronics market.
